Logo Work
Logo Work
Logo Work
RiskRadius
Brand Development & Art Direction, Initial Website Creative,
Collateral Design, & Corporate Tagline
This San Francisco based corporate branding project was an exciting opportunity to work with a group of entrepreneurs from the corporate insurance sector.
Their product is a search engine for corporate insurance brokers and agents to utilize in their daily work. It is a tool (search engine) that will make hours of phone calls and research turn to minutes and a few mouse clicks.
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RiskRadius™ was founded to utilize and develop ground breaking technology to navigate the commercial insurance market place. The technology paves the way to move the industry from analog to digital. It has been developed from the insurance broker and carrier perspectives. With RiskRadius™, a process that took hours or even days, just takes a few minutes.
The proprietary software introduces a solution for the first time that is an efficient, industry-wide, market search of commercial property and casualty insurance business. Their product operates in a software as a service manner.
The founders of RiskRadius have over 40 years working in the insurance industry with a resume including extensive time spent in underwriting, underwriting management, broking, and account management.
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My initial conceptual presentation was substantial, with six potential designs prepared for their consideration. The Risk Radius team was thrilled with the scope and creative breadth of the brand mark concept presentation.
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Client /
RiskRadius
Role /
Art Director
Agency /
B. Toel Design
Year /
2008