Lucerne Foods partnered with Nishihara/Wilkinson Design, Inc. to create an all new brand overhaul for JerseyMaid Daires.  The objective was to enhance the visual prominence of the brand mark while also taking it back to and old-school retro feel and look that was reminiscent of its beginning in the dairy industry in 1936.

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My simple typographic and retro-inspired shapes approach came together in this brandmark to fit the bill for the Lucerne management team.

Lucerne Foods came to Nishihara/Wilkinson Design in search of a brand overhaul and packaging for liquid dairy, juices, greek yogurts & sour cream, immediately following the rebranding design efforts.

​​The brand & package shown (below) was where Lucerne's brand had settled, and lacked a visual tie to the heritage and prominence needed to compete and stand-out well in the ever expanding dairy grocery marketplace.